The first phase of redevelopment at Hawthorn Mall in Vernon Hills, IL included the Domaine, a multifamily community with ground floor retail along a new "mainstreet" dubbed Hawthorn Row. Central to the design thesis for the malls redevelopment is to employ various placemaking strategies create a true community experience. One piece of that effort includes public art programming.
Now that construction on the first phase of project has been completed, the development team engaged with Chicago-based art curator Johalla Projects to develop the first phase of a public art program at Hawthorn Row.
Working with Chicago-based artist Sarah Goone teams developed concepts for two locations which would reflect the fun and dynamic energy of the reimagined Hawthorn Row. The two resulting pieces are intended to surprise and delight tenants and guests alike. Located on the building exterior, garage door and inside the parking structure, the new murals use organic shapes, faces and a dynamic color palette to engage the community in a new way. Titled "Neighborhood Watch" and "The Gateway", these two murals embody the youthful and forward looking personality of the new Hawthorn Row.
These new installations are just the first in future art programming across the mall redevelopment plan. Future phases of redevelopment will add additional multifamily communities, a new public plaza and more. Each of these new spaces will use multiple strategies to better engage the community. From public green spaces to future art programming, the reimagined Hawthorn Mall will be a community center for the future.
To learn more about our approach to mall redevelopment, placemaking or to discuss a project of your own, please contact us today.