Why no two Focus projects are the same: a philosophy rooted in community, design, and value

In the world of commercial and multifamily real estate development, the pursuit of efficiency can result in sameness. But at Focus, we believe the best real estate is built with respect for the context, character, and culture of the communities where we build. And that efficient developments are the result of careful craftspeople who take the time to cultivate it. That belief drives everything we do—and the result is a track record of unique, design-forward, and value-maximizing developments across Illinois and our expanding footprint in Florida, including Miami’s Brickell neighborhood and St. Petersburg.

A Development Philosophy That Begins With Context

Our process always begins by listening—to neighbors, city officials, and local stakeholders. We don’t bring a one-size-fits-all playbook. Instead, we tailor every project to enhance the urban or suburban fabric around it, delivering long-term value to both the community and our investors.

This commitment has made Focus a trusted partner in some of the country’s most desirable—and demanding—real estate markets. From downtown Chicago to suburban lifestyle centers, and now highly competitive Florida communities, our developments reflect both the aspirations of residents and the expectations of our partners.

Let’s explore how this philosophy comes to life in three completed Focus projects:

The Parker – Fulton Market, Chicago, IL

In the heart of Chicago’s most dynamic neighborhood, The Parker stands as a benchmark for high-rise multifamily living that honors its industrial roots. Designed with exposed concrete, modern window lines, and warm interiors, The Parker integrates seamlessly into Fulton Market’s evolving skyline while offering luxury amenities and top-tier finishes.

Why it’s unique:

• Design that pays homage to the neighborhood’s industrial past
• High-end interiors with expansive city views
• Walkability to both tech offices and restaurants

Outcome: The Parker not only leased up ahead of schedule but also commanded a record-setting sale price, exceeding investor projections and solidifying Focus’ reputation for outperforming in competitive urban markets. The value is also lasting. Not only was the Parker the first in a trend of neighborhood building development in Fulton Market, but on in its second sale, set another record for the neighborhood. 

Kelmscott Park – Lake Forest, IL

Set in the historic North Shore suburb of Lake Forest, Kelmscott Park is a refined, low-density development that reflects the architectural heritage of the city and dedication to green spaces and responsible development. It offers a rare blend of single-family homes, condominiums, apartments, and lush shared landscapes. Kelmscott Park is also the only modern mixed-use multifamily development to be approved in downtown Lake Forest in decades. Focus was entrusted with the mission the municipality to develop much needed housing without sacrificing the priorities of the community to maintain lower densities, and the character of the neighboring historic market square. 

Why it’s unique:

• Inspired by English garden towns and Lake Forest’s own historic architecture
• Custom-quality craftsmanship and materials
• Emphasis on privacy, green space, and walkability to downtown Lake Forest

Outcome: Kelmscott Park became one of the fastest-selling luxury developments in the region, with units achieving above-market pricing and reinforcing the demand for thoughtful suburban living. Additionally, rental component of the development set a record for price at the time of its sale in 2018. 

The Atworth at Mellody Farm – Vernon Hills, IL

Located within the Mellody Farm lifestyle center, The Atworth is a vibrant, mixed-use community designed to meet the preferences of today’s suburban renter: walkable, connected, and sophisticated. It is yet another example of successful public-private partnership in its successful delivery on the desire of the village to activate a previously underutilized site, at the economic center of the community. 

Why it’s unique:

• Integrated into a larger retail and dining destination
• Architecture that reflects modern farmhouse and contemporary styles
• Resort-style amenities, trails, and public art

Outcome: As one of the first developments of its kind in Vernon Hills, The Atworth leased in record time, achieving stabilization in 10 months. It also set a new standard for rental pricing in the area and established Focus as a leader in suburban mixed-use development.

Looking Ahead: Focus in Florida

As Focus expands into Florida real estate markets, our approach remains the same. In Brickell Miami and St. Petersburg, we are crafting context-sensitive, high-value multifamily communities that align with each city’s cultural and physical landscape.

• In Brickell, one of the most high-density, finance-driven neighborhoods in the U.S., Focus is planning an elegant high-rise that elevates urban living without sacrificing local character.
• In St. Petersburg, a city known for its arts and waterfront lifestyle, our development will emphasize human-scale design, public space, and lasting quality.

Each project will reflect our unwavering focus on quality craftsmanship, design excellence, and investor success—just like every Focus project before it.

Why Investors and Communities Choose Focus

Whether we’re building in Chicago, the North Shore, or Florida’s coastal communities, Focus brings a proven formula:

• Respect for local context
• Unique, purpose-driven design
• Disciplined development and construction oversight
• Consistent over-performance for investors

That’s why no two Focus developments are ever the same—and why every one of them delivers value far beyond expectations.

Ready to Build Smarter?

If you're a real estate investor, broker, or municipal leader looking for a partner who builds responsibly and creatively, let’s connect. Focus is actively seeking new opportunities in Illinois, Florida, and select national markets.